04 Aug 2022
Three years of the global pandemic have drastically altered B2B purchasing behaviour across a wide range of businesses. Many new digital habits have emerged, and the market has varied dramatically. Now is the right time to invest in your eCommerce strategy to compensate for missed opportunities and expand your B2B eCommerce revenue with the correct marketing strategy, technical improvements, and branding. Make a plan for your B2B eCommerce growth in 2023 and beyond with this guidance. Let’s get this game started.
Enhance Customer Experience
Like other commerce, B2B eCommerce also requires outstanding customer experience to stay competitive and gain profit. These are many ways to give customers a great experience.
Firstly, your B2B eCommerce website should be modern and attractive while still simple to use. It is preferable to have a clear landing page and basic categories. Designers should examine related websites to identify what yours is missing. Second, customers in the B2B industry acquire long-term solutions, resulting in longer ties with enterprises. It is critical that your consumer receives the assistance they require. Your firm should have a customer support system that is easy to contact.
Lastly, it is a good idea to have all customers’ data stored in one place – such as ERP cloud-based software. It will generate detailed reports and precious insights from a broad range of customer information. With insights from the Customer Relationship Management module, your business may never miss an opportunity to impress and please your customers.
Build a Strong SEO Strategy
When clients are not actively searching for your brand, a solid B2B eCommerce SEO plan helps your company become recognised. Your company site can rank highly for the items and services you provide if you use appropriate SEO techniques.
Studies say that most B2B buyers do not actively seek brands. According to Google, 71% of B2B researchers begin their study with generic search phrases. This means that your SEO must be strong if you are to compete for exposure with other firms in your industry.
Begin by improving your product pages to answer queries your clients may have during the purchasing process. Product comparisons and varied features are among them. Then, broaden your content plan to address these issues more thoroughly. Investigate long-form questions for decision-makers.
Increase Efficiency
Productivity is crucial regardless of the size of your company. Nobody can add more hours to the day, but you can accomplish more in less time. There are a lot of things to plan, manage, and think about at once in a booming eCommerce business. Fortunately, with the correct tools, your business can increase efficiency and complete all of these duties.
ERP software can help businesses automate daily repetitive tasks and processes, create a connection between departments, and alleviate the strain as you no longer have to rely on standalone systems. Without it, manual processes might strain, resulting in slowdowns, poor performance, and other problems that affect corporate success. By doing so, eCommerce automation may provide your company with the most important resource: time.
Eliminate Errors and Security Vulnerability
With the help of ERP software, all of the information is kept in one place and updated automatically. This not only reduces human error but also makes it simple for staff to access, update, and also track if any kind of data is missing. Integration creates a single source of truth for pricing, inventories, and other data-related items.
Furthermore, ERP software is often housed in the cloud, which adds an additional layer of security to your data. Cloud-based ERP software allows businesses to gain access to a complete platform at a low cost. That’s a positive thing because it means brands may benefit from the ERP’s scalability and security without having to outsource specialised tech talents or establish an IT department.
Conclusion
Businesses are attempting to improve personalisation and agility in their processes in order to satisfy rising B2B customer demands. As one of the best solutions for B2B eCommerce, ERP integration… provides numerous benefits to firms in terms of increasing efficiency. In the Singapore market, Synergix Technologies is one of the top platforms for your digital company transformation.
With the help of Synergix ERP System, your B2B eCommerce business can provide excellent products and services through your distribution firm. The suite includes a wide range of modules that will help the company’s operations run smoothly, such as sourcing, stocking, selling, and analysing products and transactions.
