29 Dec 2022
Word of mouth (WOM) is a powerful marketing phenomenon that leverages referrals from partners, friends, etc. to sell products and services. Especially in SaaS industries, WOM is developed into partner programs as a business strategy in which vendors create a channel of partners and encourage them to recommend their products and associated services. In this article, we would like to celebrate the support of our valued partners who have joined us along our journey to achieve mutual success and reveal how to build and maintain a rewarding Synergix Referral Partner Program.
Who Can Join Your Referral Partner Program?
In the SaaS industry, WOM referrals can be from two channels: old/current customers and new partners. Both of them can work as an ambassador for your company.
Referral Partner Program Channel
Many major IT vendors implement partner programs. Such giant firms as Microsoft, Apple, and Google leverage their partner network to deliver their services to a greater client base. However, developing a partner channel is feasible for companies of all sizes, not only big corporations.
In our effort to develop a profitable ERP system business network, we launch our Synergix Referral Partner Program to engage our partners from diverse industries with various sales, marketing, and product development activities.
Till now, we have a steady companionship with other IT providers – whose solutions can complement ours to provide our clients with holistic software. We have successfully closed many deals with our partners from various industries such as MPDV – a leading supplier of Manufacturing Execution Systems (MES), iCONZ-Webvision – a trusted cloud hosting and managed service provider, Tenderboard – an eProcurement System and B2B Ecosystem. Besides, Synergix also has a firm relationship with consulting companies such as Accenture to explore such further value-added services as CTO-as-a-service that might facilitate the digitalisation journey of SMEs in Singapore.
Customer Referral Channel
A study conducted by Nielsen reveals that 92% of customers trust referrals from the people they know. Hearing positive things about a product or service has a significant impact on the buying decision of potential clients.
Customers’ experiences with your company’s products and services are the thing that matters. If it is a positive experience, customer referrals are much like a snowball sliding downhill gathering up more snow as it goes. Each satisfied client recommends three to five more companies, and those companies tell others. This compound effect creates exponential growth in brand consideration and sales.
At Synergix Technologies, we understand that satisfaction and trust are the key. With our fully-integrated ERP solutions and prompt helpdesk support, Synergix offers our clients a one-of-a-kind service to well cater to their requirements. Hence, we have established a strong network of clients in various industries and get frequent WOM referrals from our satisfied customers.
“The consultants have been very reliable and responsive in helping us right from the pre-sales, the implementation processes, and live run. Up until today, Synergix provides us with timely helpdesk support.
We would recommend ERP system to any recycling or waste management companies who are looking for a fully-integrated solution to automate business processes to help improve productivity.” – by Christine Goh
(Accounts Manager at V8 Environment).
“The helpdesk from the first day we use Synergix ERP system till now is still responsive. This gives us comfort and hence we have been staying with Synergix for more than 10 years. We will recommend any company that requires an ERP system to consider Synergix Technologies’s ERP software, based on the positive experience that we have with them” – by Darren Tan Wai Kang
(Chief Finance Officer at Honeywell Safety Products).
How to Incentivise Partners’ Referral?
Proper Training and Guideline Materials
Act as an ambassador of your company, partners should have a decent knowledge about your company’s products and services so that they can better encourage prospects to buy. If partners are your current customers, recommendations will be much easier because they have the right sense and judgment of how your service is. If partners are from other industries, various training schemes are designed to equip them with a basic view of your system. Technical training and sales enablement content are also provided to facilitate partner consultation.
Incentives and Discounts
Partners from all types are usually encouraged to promote a vendor’s products and services. Like many other companies, Synergix offers our partners rewards including appointment fees and referral fees for each of their referred leads. The rate will be 10% of our software license fee upon each successful deal. Long-term partnerships must be built on mutual benefits. By joining our referral partner program, our partners can both monetise their network and widen it also by reaching out to our customer pool. It is a basic rule of a win-win situation that we follow.
Marketing Assets
A wide range of marketing materials and resources is a vital part of any partner program. As partners, we swap these materials to enable both sides to launch marketing campaigns. When digital marketing became the dominant method to connect with customers, such materials as the company’s portal, and social media content were of the essence. These contents can be either from our in-house marketing team or provided by our partners who want to leverage our website and social media platforms’ network.
Conclusion
All in all, a well-done partner program can boost your market reach, and overall sales, hence, accelerating growth. These fruitful outcomes are, of course, the result of careful planning and maintenance. Starting by having a solid understanding of your business goals, what you have to offer your partners, and how you can work together to explore sweet spots. Creating a firm partner network is not an easy task. The channel might take time to see the real performance, so do not be discouraged if it does not produce immediate results. Ready to join Synergix Referral Partner Program? Click the button to connect!
