Pallas Phi

Performance Marketing Specialist

I’m a performance marketer with a passion for growth, and I believe performance is not only about numbers, but about understanding people. I have 5+ years of experience in B2B and B2C marketing working with paid media, copywriting, branding and conversion optimization - bringing together data and insights to deliver campaigns that are effective and engaging.

Pros and Cons of a Cloud-based ERP System

Business Blog |

06 May 2013

Pallas Phi

Performance Marketing Specialist

From ASP model to Sass to Cloud computing. Cloud computing does bring about some level of benefits, especially to smaller setup whom probably doesn't want to have a heavy upfront investment on any hardware or ERP software, and with cloud being the buzz word now, does that mean you should also jump into the Cloud model? Just like every business....

Improve Workforce Productivity with an ERP software

Business Blog |

14 March 2013

Pallas Phi

Performance Marketing Specialist

Productivity has always been a factor in measuring a level of success for a company or even for an economy as a whole. Yet it is always set aside against a souring profit report or performing GDP, for that matter. Whilst, workforce productivity will affect an enterprise's cost and revenue. Rising to this concern, many companies has taken up meas....