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Pallas Phi, Product Marketing Specialist at Synergix Technologies

Pallas Phi

B2B Performance Marketing & Growth Specialist

With 6 years of experience across B2B and B2C marketing, I specialise in performance marketing with a strong understanding of product, customers and market dynamics. At Synergix, I work on paid acquisition, conversion optimisation and performance analysis, using product and market insight to improve acquisition efficiency, lead quality and pipeline growth. Working in ERP has also given me a deeper understanding of how businesses operate, where inefficiencies arise and how technology can create meaningful value.

Sustainability Strategies in F&B Industry
Business Blog

Sustainability Strategies in F&B Industry

Food and beverage (F&B) industry is one of the leaders in sustainability development despite the disintegrated supply chain due to Covid-19. As per ESG’s research, F&B sustainability score reaches 48.9 and ranks 3rd, coming in behind only Construction (49.4) and Finance, Legal, and Consulting (51.1). To prepare for this sustainability de....

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