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Pallas Phi

Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

I’m a performance marketer with a passion for growth, and I believe performance is not only about numbers, but about understanding people. I have 5+ years of experience in B2B and B2C marketing working with paid media, copywriting, branding and conversion optimization - bringing together data and insights to deliver campaigns that are effective and engaging.

| 18 May 2023
Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

In today's fast-paced world, businesses often prefer to rent equipment instead of purchasing it. This is because renting provides several benefits, such as cost-effectiveness, flexibility, and reduced maintenance expenses. However, like any other business transactions, both parties should reach mutual agreements when documenting equipment rental co....
| 11 May 2023
Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

Some businesses that we have consulted would start the conversation with a question if we have a CRM software. Before answering the question, we usually ask them back: "What is your definition of a CRM?" And that's where we hear differences in their responses. Some define CRM as a system that handle quotations, while some others define as a custome....
| 09 May 2023
Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

The field service management (FSM) market has experienced remarkable growth in recent years. According to a report by Research and Market, the Global FSM Market was worth USD 2.85 billion in 2019 and is predicted to reach USD 7.10 billion by 2026. In this era, businesses have a tendency to choose advanced software applications to optimise field ser....
| 05 May 2023
Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

Investing in Enterprise Resource Planning (ERP) systems is not cheap, so it’s understandable that most companies want to keep the system running as long as possible. However, as businesses grow, the system may get out-of-date, making it more difficult for your firm to fulfill new goals. There are a couple of signs that indicate it is time to upgr....
| 28 April 2023
Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

In recent years, due to the Covid 19 pandemic, many businesses were closed. This, in fact, strangled the cleaning service industry in the short term. However, the economy is predicted to grow in the next few years, opening up new opportunities for commercial and industrial cleaning companies. According to a report by Grandview Research, the global....
| 27 April 2023
Professional woman in business attire

Pallas Phi

Performance Marketing Specialist

Enterprise resource planning (ERP) technologies may require a huge money investment for adoption. On average, ERP implementation costs range from $50.000 to $750.000. Despite the price, the global ERP market will reach $74.2 billion by 2023, and 50% of companies are soon acquiring, upgrading, or planning to update ERP systems. The popularity of E....
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