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Pallas Phi, Product Marketing Specialist at Synergix Technologies

Pallas Phi

B2B Performance Marketing & Growth Specialist

With 6 years of experience across B2B and B2C marketing, I specialise in performance marketing with a strong understanding of product, customers and market dynamics. At Synergix, I work on paid acquisition, conversion optimisation and performance analysis, using product and market insight to improve acquisition efficiency, lead quality and pipeline growth. Working in ERP has also given me a deeper understanding of how businesses operate, where inefficiencies arise and how technology can create meaningful value.

Waste Management: What is Zero Waste?
Business Blog

Waste Management: What is Zero Waste?

According to Towards Zero Waste, in 2017, Singapore reached about 7.7 million tonnes of waste, increasing sevenfold over the past 40 years. Facing this issue, the country has been working towards becoming a zero-waste nation by launching many programs. For instance, reducing the consumption of materials, reusing and recycling to give them a second ....
All about Sales Receipts in Retail Industry
Business Blog

All about Sales Receipts in Retail Industry

Sales receipts are an essential component of business operations. If you work in the retail industry, their presence is even more prevalent, due to which business owners might take retail receipts for granted.  However, it is essential to pay close attention to your receipts system if you are running a business because every piece of informati....

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