Pallas Phi

Performance Marketing Specialist

I’m a performance marketer with a passion for growth, and I believe performance is not only about numbers, but about understanding people. I have 5+ years of experience in B2B and B2C marketing working with paid media, copywriting, branding and conversion optimization - bringing together data and insights to deliver campaigns that are effective and engaging.

Waste Management: What is Zero Waste?

Business Blog |

25 October 2022

Pallas Phi

Performance Marketing Specialist

According to Towards Zero Waste, in 2017, Singapore did reach about 7.7 million tonnes of waste, increasing seven-fold over the past 40 years. Facing this issue, the country has been working towards becoming a zero-waste nation by launching many programs. For instance, reducing the consumption of materials, reusing and recycling to give them a seco....

All about Sales Receipts in Retail Industry

Business Blog |

13 October 2022

Pallas Phi

Performance Marketing Specialist

Sales receipts are an essential component of business operations. If you work in the retail industry, their presence is even more prevalent, due to which business owners might take retail receipts for granted. However, it is essential to pay close attention to your receipts system if you are running a business because every piece of informat....

5 Proven Ways to Increase Employee Engagement Online

Business Blog |

06 October 2022

Pallas Phi

Performance Marketing Specialist

Remote work has been growing for years and will continue to happen. As businesses and people switch to this new remote norm, many are seeing the benefits of virtual employment. However, managing a remote workforce is not always simple. So, how do you secure the success of your remote team? Maintain employee engagement no matter where they work. The....

Food and Beverage ERP Software: Opportunities, Challenges and Selection

Business Blog |

21 September 2022

Pallas Phi

Performance Marketing Specialist

The Food and Beverage (F&B) sectors generate enormous daily sales. As the production sizes increase, the control systems get increasingly complex. This requires comprehensive software to maintain the stability of the operation system. Among various solutions, Enterprise Resource Planning (ERP) system is an outstanding candidate. This article wi....

Synergix ERP Software Updates | August 2022

Synergix Software Updates |

04 August 2022

Pallas Phi

Performance Marketing Specialist

Dear Valued Customers, Thank you for your unwavering trust and support in the Synergix Enterprise Resource Planning (ERP) software. This newsletter will keep you up to date on the latest features. Such enhancements are made as part of our efforts to embrace innovation and improve user-friendliness for the benefit of our customers. Here are a coup....

4 Actionable Ways to Elevate Your B2B eCommerce Business

Business Blog |

04 August 2022

Pallas Phi

Performance Marketing Specialist

Three years of the global pandemic have drastically altered B2B purchasing behaviour across a wide range of businesses. Many new digital habits have emerged, and the market has varied dramatically. Now is the right time to invest in your eCommerce strategy to compensate for missed opportunities and expand your B2B eCommerce revenue with the correct....