Pallas Phi

Performance Marketing Specialist

I’m a performance marketer with a passion for growth, and I believe performance is not only about numbers, but about understanding people. I have 5+ years of experience in B2B and B2C marketing working with paid media, copywriting, branding and conversion optimization - bringing together data and insights to deliver campaigns that are effective and engaging.

4 Actionable Ways to Elevate Your B2B eCommerce Business

Business Blog |

04 August 2022

Pallas Phi

Performance Marketing Specialist

Three years of the global pandemic have drastically altered B2B purchasing behaviour across a wide range of businesses. Many new digital habits have emerged, and the market has varied dramatically. Now is the right time to invest in your eCommerce strategy to compensate for missed opportunities and expand your B2B eCommerce revenue with the correct....

Mass Production Concept in Manufacturing Industry

Business Blog |

26 July 2022

Pallas Phi

Performance Marketing Specialist

Before the advent of the mass production concept, manufacturers preferred producing goods on a made-to-order basis. When it becomes one of the main concepts in manufacturing, it hugely impacts economies, markets, and supply chains. To deeply understand, we would like to share with you an overview of mass production concept, also known as flow, repe....

A Simple Guideline for your Construction Equipment Management

Business Blog |

13 July 2022

Pallas Phi

Performance Marketing Specialist

Cconstruction equipment management is one of the most critical factors that contribute to the success of business. Managing these apparatuses wisely and making the best use of them might help firms save a lot of time and money. In this article, we will find out more about construction equipment management and how businesses can optimise the process....

Identify Cybersecurity Threat Types and How to Prevent Them

Business Blog |

06 July 2022

Pallas Phi

Performance Marketing Specialist

The Straits Times stated that in 2021, Singapore ranked 6th globally for having databases exposed which hackers could easily breach and exploit. This raises a concern about cybersecurity for Internet users, especially business owners when remote working becomes more popular during and post-pandemic. In this blog, we will study the top three most pr....

Top 4 Leading Maritime Trends in 2022 – 2023

Business Blog |

30 June 2022

Pallas Phi

Performance Marketing Specialist

During the last two years, the global pandemic has underscored the importance of changing constantly to adapt, survive and grow. This year, many firms were hoping for stability by planning carefully. Although forecasting what will happen in 2022 -2023 is challenging; there are several patterns that we can analyse and plan for. In this article, we w....

Synergix ERP Software Updates | June 2022

Synergix Software Updates |

27 June 2022

Pallas Phi

Performance Marketing Specialist

Dear Valued Customers, Synergix Technologies appreciates the opportunity to serve your enterprise and will continue to do our best to meet your needs. All of the feedback has been greatly appreciated, and as a result, we've released a number of new features to enhance our users' experience. Here are some June 2022 updates! Payroll & Financ....